This Odd Detail Makes Short Articles on Medium More Promising !

I noticed this while reading your stories from my phone!!

In case anyone doesn’t know, your earnings on Medium depend not only on the number of story reads by paying Medium members, but also on the average reading time of the article.

The longer a paying reader reads it, the fatter your pockets get.
But there’s one major flaw with this tactic. It’s rare that more than 30 percent of readers read a long story to the end.

And why do I think a 2-minute story has a better chance of success than a 4-minute story.

My statistics don’t prove it. But that’s only because my most viral stories were just very helpful to readers. And their claps were a sign of gratitude! So really usefulness and interest of the reader is the main factor.

However, reading your stories from a smartphone (not the Medium app) I noticed one strange thing. When you scroll down the story, there are no indicators. It only appears on two occasions

1. At the very end of the story

2. If you start scrolling the story in the opposite direction, upwards!

Given the fact that many readers don’t read our stories all the way to the end, they may forget to clap.

On the other hand, when the reader reaches the end of the story and sees the clap counter, many may want to support the author.

This desire is even stronger when they see that many other readers before them have commented on the story. The reader may also want to read the comments, which also increases the length of time the story is read.

And most importantly, the high level of engagement (claps plus comments) increases the rating of the story in recommendations. This is a good trigger for the Medium Algorithm!

What’s more, live Medium curators pay more attention to stories with high engagement, as long as all…

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