You and I make decisions subject to many variables including ‘internal bias and ‘external pressures’. But, it’s your job is to make the reason answer the question that he/she is always asking…
But I saw the same argument being used by people who were showing signs of some hard-core cognitive dissonance on the flip-side.
This collective attitude has contributed to the crises we see today. So yes, individuals can make a difference, and it’s our jobs to form a new cooperative approach that thinks differently about the role we each play in the bigger picture.
So the question then becomes “what can I do to live more sustainably?”
I’ll admit, I’m no environmental scientist, my education is in marketing (people treat it as a dirty word, but it has incredible potential for helping). However, I have researched the subject as well as taken these steps myself to check out the level of effort required and self-experiment with what is genuinely manageable at an individual level.
I’ll start with what I feel is the most natural step to take, then move into the ones that require a bit more effort:
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