Simple SEO Strategies

19.5 million websites across the entire World Wide Web run on the content management system — or CMS — WordPress. It’s a lot of competition to face after you’ve built your website using the CMS. As if that isn’t enough, some of those WordPress-powered websites want to land a coveted spot in a search engine’s first page of search results for them to gain the visitor traffic they need. So how can you make your WordPress site stand out, especially given that 75 percent of Internet users never venture beyond search results page number one at all? Here are some simple SEO — search engine optimization — strategies for you to consider:

It may be tempting at first to use a WordPress theme for your website that’s aesthetically pleasing. Unfortunately, some who designed WordPress themes like that might not have considered SEO at all.

Every post in your WordPress website has a permalink of their own that visitors can see in the address bar of their Web browser. However, some of your website’s permalinks might contain strings of letters, numbers, and special characters which aren’t exactly useful at all if you want visitors, as well as search engines, to instantly recall what a specific piece of content on your website is.

Thankfully, WordPress supports customization of permalinks such that the name of a particular post on your website is in its URL. You can choose Post Name or any of the other permalink customization options that let you include the month and year or even the entire date when you published a piece of content as part of its readable URL.

It’s best to think of your site’s navigation bar as more like a book’s table of contents which isn’t exactly that useful for a search engine. If you’ve had to consult a book’s index section before to look for a page containing a particular word (or set of words), that’s precisely how search engines would index your website. The WordPress equivalent of a book’s index section is a sitemap wherein every page and content on your site is laid out in a tree-like hierarchical order.

To create a sitemap for your WordPress website, you’ll need to install an SEO plugin in it. The said app would instantly generate an XML — or Extensible Markup Language — sitemap and add it to your website. But aside from that, installing an SEO plugin on your WordPress website would also take care of all other technical aspects of search engine optimization so that you don’t have to do them all manually which can consume too much of your time.

When visitors read a post on your WordPress website, they don’t just finish it and then move on with their day-to-day routine. If they find it interesting enough, they’ll find ways to share it on their social media account (or accounts if they maintain more than one) for their online friends and contacts to see as well. While your website’s visitors can copy the permalink of your post that they found interesting, not every social media platform offers a corresponding paste function (Instagram being one notable example).

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