The first draft is only the beginning.
Businesses today are not wanting to be left behind without a rewards program. The number of programs in the market is surging so fast that it appears to be becoming a rat race showing no symptoms of slow-down.
• Will my program be worthwhile?
• How to make it stand out?
The answers to the questions above lie in the ability to craft or design the program around your brand. It takes a tremendous amount of knowledge/expertise in the field, in addition to being sensitive, to cater to your exclusive needs. Putting oneself in customers’ shoes and visualizing their aspirations are critical.
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