Psychological Wizardry For a Winning Landing Page

The human mind, a complex yet fascinating tool, rules decision making.

A click by the potential customer on the link to your landing page — is a decision.

You and I make decisions subject to many variables including ‘internal bias and ‘external pressures’.

Ex: You want to interrupt the person at a coffee vending machine.

“May I?” — is effective 60% of the time.

“May I because I’m in a rush.” — allows permitted interruption 95% of the time.

But, it’s your job is to make the reason answer the question that he/she is always asking: “What’s in it for me?”We tend to automatically respond to a two-part statement resembling a reasoned statement. Like, “Grab your copy now because this is a real game changer.”

Links to free content — essential ingredient of building trust.

Let the landing page have content that helps solve problems, and speak to your customer’s biggest challenges.

When you help people, they feel compelled to give back — and you’ll soon see your landing page do well.

Use your customer’s sense of motivation and reward to nudge yourself to create the landing page.

Simply change your page layout. Let your landing page be perceived as — latest even if your “new” release is simply a minor improvement on a previous version. This naturally leads the customer to better incline to the page.

Cultivate an air of mystery, to drive further interest. It is a direct response copywriting technique.

The page has to contain enough information to drive conversions, but incorporating an element of mystery, pays off well.

Include mystery directly in your copy. Like,

never-before-revealed secrets

highly classified info prevented from releasing.

It drives human behavior.

“Curiosity results from a motivation to master one’s environment.”- Psychologist R. W. White.

Landing pages must immediately engage readers’ curiosity to prevent them from bouncing.

Emphasize on making a curious connection.

Anecdotes, work. Stories about experiences, raise curiosity. Embed curiosity in your landing pages.

We make decisions based on our emotions. Persuade buyer behavior. A book — Descartes Error, argues that emotion is a necessary ingredient to almost all decisions.

The quickest way to get your visitors to identify with your offer is through compelling storytelling. Better yet, use visuals.

Research shows that we remember visual images much easier and better than words.

“look and feel” defines your brand identity.

The concept stands the test of time and to this day helps your audience identify and trust your brand’s personality. Capture psychological consistency so your visitors feel like they’re in a familiar place when arriving at your landing page.

So now, your customers have to think less and less about decision making each time they encounter your brand.

Know your visitors, where they came from and what their needs are.

This is the biggest information you need to have, to understand your buyers as they understand themselves.

If you have anything else to the ‘potion mix’, let me know!

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